Launch of New Signature Lager - Fairmont Jasper Park Lodge

Hotel Collaborates Locally to Create Premium Craft Beer

Fairmont Jasper Park Lodge has launched its very own signature premium lager. Made in Alberta, Canada in partnership with Jasper Brewing Co. and Campio Brewing Co., this craft beer is the perfect way to pay homage to the iconic 700 acre property while “drinking in” the Rocky Mountains fireside, or taking it to go.

“Creating partnerships with local business and sourcing home-grown ingredients supported our vision when creating this craft beer,” said Marc Wawrin, General Manager of Fairmont Jasper Park Lodge, ”As we continuously strive to elevate our authentically local food and beverage offerings for our guests, this lager hopefully promotes further development of other exciting premium signature products on the horizon.”

Made with Olli heritage barley farmed in Clear Hills, Alberta, the Jasper Park Lodge Premium Lager has a sharp malt presence, is clean and easy to drink and comes in at a 5.3% ALC. /VOL. The beer is available for purchase at Fairmont JPL’s Emerald Lounge and Fitzhugh’s Fine Foods as well as Jasper Brewing Co. and soon to be available at other fine local retailers in Jasper, Alberta.

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About Fairmont

Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 80 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries.

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Fairmont Jasper Park Lodge acknowledges the land on which we are located as Treaty 6 Territory and the traditional meeting grounds, traveling route and home to many Indigenous peoples including the Cree, Saulteaux (So-toe), Blackfoot, Métis, Dene (De-nay), Nakota Sioux (Sue) and Secwépemc (Suh-wep-muhc). We pay respect to all Indigenous peoples who have marked these lands for centuries as we continue to walk forward, together.